Gaya Hidup Miscellaneous

Apple Bundles TV, Music, News And More In Services Push

The hardware giant leans into its software offerings

The long-rumored bundle bringing together Apple Music, Apple TV Plus, Apple Arcade, Apple News Plus, and iCloud storage is here. Apple will give customers different options to combine its streaming services in a new Apple One bundle.

Apple’s reportedly been working on a bundle for years, and it’s easy to see why. The company’s services division is growing, and CEO Tim Cook has called it an area in which Apple wants to invest. Plus, bundling services is a good way to cross-promote: people might want Apple Music but not Apple TV Plus, but bundling Apple TV Plus with Music might help Apple drive up overall usage of its new entertainment platform while also collecting monthly revenue. Think of how Amazon bundles Amazon Prime Video and Amazon Music with its general Prime subscription fee.

The bigger deal is Apple creating an ecosystem that is harder to leave. If someone has their gaming, music, and entertainment resources all in one monthly subscription package, that might deter them from using alternative apps like Spotify. Apple creates an ecosystem that houses people’s needs and grows its services sector while doing so. Bundles can help generate a steady, consistent flow of monthly revenue and hopefully sell more hardware along the way. If everything is on people’s iPhones or iPads, they’re likely to just upgrade those devices and stay within the ecosystem than switch to an Android device, for example.

This is what Apple is hoping for, anyway. Hey, it worked for Amazon.

Source: https://www.theverge.com/2020/9/15/21433205/apple-one-subscription-bundle-price-music-tv-plus-arcade-icloud

27 Replies to “Apple Bundles TV, Music, News And More In Services Push

  1. Greetings! I know this is kind of off topic but I was wondering which blog platform are you using for this website?I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform.I would be fantastic if you could point me in thedirection of a good platform.

  2. 604568 984072Fairly uncommon. Is likely to appreciate it for men and women who contain community forums or anything, internet internet site theme . a tones way for the client to communicate. Excellent job.. 221907

  3. 759149 9738I discovered your weblog web site site on the search engines and check several of your early posts. Always maintain up the extremely very good operate. I recently additional increase Rss to my MSN News Reader. Searching for toward reading a lot more on your part later on! 85606

Leave a Reply

Your email address will not be published. Required fields are marked *