Fujifilm has just announced a new camera in its X-series mirrorless lineup, the X-S10. The new model is a bit of a departure from Fujifilm’s other cameras, and features a control scheme that’ll be familiar to shooters of other camera systems. It also has plenty of vlogger-friendly features, including a fully articulating display, in-body image stabilization, and a microphone input.
The X-S10 will be available starting in November for $999.95 without a lens. It will also be kitted with a 18-55 f/2.8-4 lens for $1,399.95, or a 16-80 f/4 lens for $1,499.95.
Unlike Fujifilm’s other cameras, such as the X-T4, X-T3, or X-T30, the X-S10 does away with the traditional shutter speed, ISO, and exposure compensation dials in favor of a mode dial and front and rear command dials, like many Canon, Nikon, and Sony cameras have. It also has an unlabeled dial on the left shoulder for switching between the X-S10’s 18 film simulations. This setup will be foreign to existing Fujifilm owners, but it may make the camera more appealing to those coming from other systems.