Along with the launch of the new Chromecast with Google TV, which we’ve just reviewed, Google is changing the name of the Google Play Movies & TV app to Google TV. The rename is happening on Android phones to start, though you can expect it to change on other platforms eventually as well.
The app is Google’s store for renting and buying movies and TV, and in truth Google is following Apple’s lead here. Apple uses its Apple TV app as the hub for all its video offerings as well, whether they are TV shows or not. Apple also uses the Apple TV branding in multiple ways — as hardware, app, and its own streaming video service.
Google’s TV offerings also are a little confusing. In addition to being the aforementioned app, it’s also the name of the Google software layer that sits on top of Android TV on the new Chromecast with Google TV.
Some time ago, Google tried to create a whole ecosystem of content around the “Play” brand. It’s still there: the Google Play Store is Google’s app store, Google Play Books will let you buy books and comics, and despite several years of starvation and neglect Google Play Music still has yet to completely shut down and be replaced by YouTube Music.
What’s clear, though, is that the “Play” branding no longer plays, so Google is simplifying it to just Google TV.