With WWDC done with, Apple watchers’ thoughts turn inevitably to the iPhone 12 launch in autumn. It’s the biggest event in the company’s year, and a focal point for the hopes and predictions of pundits and customers alike.
Neither group is particularly easy to please, and there are distinct rumblings about one subject in particular. It’s looking increasingly likely that the iPhone 12 won’t come with a charger or a set of headphones – most recently, a 3D render of the box insert indicates no space for either accessory – and this is proving unpopular.
I’m one of the writers who’s consistently defended this idea, pointing out that most iPhone buyers already have one (or frequently more than one) 5W charger and set of EarPods knocking around at home from a previous purchase; and that a lot of us don’t even use them, having upgraded to a faster 12W plug or a set of wireless earbuds. Insisting on bundling these frequently unwanted accessories makes little sense from an environmental or a fiscal point of view, and they’ll still be available as a separate purchase.
But while the decision would clearly make sense from both Apple and the planet’s perspective, it would be hard to defend it if customers don’t also get some consideration. Until now the no-accessories stick has been balanced by the no-price-rise carrot, but even that now appears to be in doubt.