The global fashion and pop icon Rihanna has apologised after provoking outrage from Muslims for using the words of the Prophet Muhummad in the backing for a raunchy dance routine launching her latest lingerie range.
Rihanna’s Savage X Fenty show was recorded for Amazon Prime and broadcast on Friday. It features dancers modelling the lingerie range to backing music, including the setting of the Hadith – sayings of the Prophet.
The remix is the song, ‘Doom’ by the London based producer Coucou Chloe, who picked the rhythm of an Imam reading this passage about the day of judgment and set it to a dance beat.
The Hadith is a revered collection of sayings of the Prophet Muhummad, a source of religious law and moral guidance, which provides daily counsel for Muslims, alongside the Koran. Outrage at its use in this film, spilled over social media.
This is not the first time that Rihanna has faced a backlash for her use of Islam in business ventures.
Many claim Rihanna, 32, is appropriating Islam for its aesthetic. In 2013 she was asked to leave the Sheikh Zayed Grand Mosque in Abu Dhabi after posing for photos deemed to be inappropriate for the setting. At the launch of her cosmetic brand Fenty Beauty in 2017, she included a hijab-wearing model Halima Aden. Two years later, she promoted Fenty sunglasses with a hijab wearing model.
Rihanna’s make-up brands are often praised for their inclusivity, but this film has caused deep offence.
Music producer Coucou Chloe, whose mix “Doom” is at the centre of the furore, says she was not aware that the text came from an Islamic Hadith and is removing the song from all streaming platforms. The decision followed a social media campaign #CancelDOOMfromSAVAGEXFENTY.
Today, Rihanna apologised and said her use of the song was “irresponsible” and an “honest, yet careless mistake”. “We will make sure nothing like this happens again,” she added.