Corona Novel Virus or Covid-19 not only killed, but the fury of these particles as small creatures seized freedom, threatening the security and stability of the economic, social integrity and emotional intelligence.
Therefore, even seems a bit drastic, but the Movement Control Order (MCO) implemented by the government starting March 18, 2020 ago through the official announcement made by the Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin is appropriate to be made in order to curb the spread of the virus Covid-19 that killed more than fifty thousand people around the world.
In line with the announcement, various government initiatives have been planned as an additional step in the effort to ease the burden of Malaysians, including entrepreneurs and Small and Medium Industries (SMIs).
TV AlHijrah took the opportunity to jointly support the government’s efforts through the campaign #MusaadahCovid19 inspired by YB Senator Datuk Dr. Zulkifli Mohamad Al-Bakri, Minister in the Prime Minister (Religion).
Among the major steps undertaken broadcaster Islamic lifestyle concept is the launch of the TV AlHjrah Stimulus Package for Small and Medium Industries (PSIKS-TVAH).
With the launch of the campaign PSIKS-TVAH enhanced by the Chief Executive Officer of TV AlHijrah, Mr. Namanzee Harris in the draft analysis that was broadcast live broadcast while ago, is expected to nearly three hundred entrepreneurs of small and simple (SMEs) the opportunity to advertise and promote the merchandise they aggressively and free.
According to Namanzee Harris, the launch PSIKS-TVAH is a sign of solidarity for SMEs affected its business due to the epidemic.
“We are very understanding and solidarity in the name of brotherhood among Muslims. We are aware of the limitations of friends SMEs face the slowdown of business activity in this critical time. Like the saying goes Pinch left thigh, right thigh was pain. Even Prophet Muhammad had likened the Muslim brotherhood like own body. If one part is sick, be sick the others,” explains Namanzee when met after the launching ceremony PSIKS-TVAH.
“We give free advertising space every day from 4 April 2020 through the morning talk show, peace, every day for 3 months. This is our jihad promotion of charity and help those in need.”
“Three SMEs with a two-day promotional platform through which Assalam Biz Skype calls as well as online at the Facebook platform TV AlHijrah. Names any kind muslim product and services approved by KKM such as food and beverage products, beauty products, textiles, interior decoration items, travel services and umrah and others can advertise for free on our station.” Namanzee added.
“The forecast of the broadcast campaign that lasted until the beginnning of June 2020 amounted to nearly RM 7.65 million. This means that every entrepreneur is given free slots worth nearly RM 30 thousand per person. Never before any television stations provide opportunities like this. We are the pioneers of this effort and look forward to another broadcaster partners to provide the necessary support,” he said further.
According Namanzee, Social Responsibility Campaign (CSR) is also aimed at launching and balancing economic ecosystem affected by the epidemic Covid-19.
“We call and an opportunity for strategic partners such as those involved in service supermarket is online, delivery services, payment gateways or anything related to common TV AlHijrah contribute ideas and energy to ensure the continuity of economic activity partners SMEs,” he said.
As television stations and content providers Islam, the future of SMEs to dominate the domestic economy and to compete at the international level is not directly between the agenda of this station.
TV AlHijrah hope that this effort will help the whole party affected by the CSC as parties to the productivity of the chain involved and the working class in which production and marketing of products can not be effected as effective and productive as before.